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Established in July 2002, The Starting Block serves a wide range of customers from hard core, top shape athletes, to the special customer that comes in with "problem feet" requiring analysis and a proper footwear fitting. The Starting Block also sponsors a number of races across the Okanagan!

Photo of The Starting Block owners, Wendy Schroeder and Roz BeaulieuWendy Schroeder and Roz Beaulieu, owners of The Starting Block attribute the store's success to a combination of product knowledge, superior customer service, a strong community involvement and a friendly, inviting atmosphere.

The Starting Block specializes in:

  • running and walking shoes and apparel
  • triathlon gear including wetsuits
  • fitness accessories including heart rate monitors, water carriers, pedometers, and massage therapy grid
  • a wide selection of sport specific training books
  • injury prevention education
  • nutrition.

No matter what your fitness level is, The Starting Block can help get you started in a proper fitting pair of shoes, some great technical clothing, or just some good, sound advice!

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